Redwood City (CA) - With just enough time to finish unpacking his bags from E3, Microsoft's Peter Moore has jumped from the Xbox team to Electronic Arts, where he will serve as EA Sports President.

Peter Moore will leave Microsoft as the corporate vice president of the Interactive Entertainment Business, the division that oversees the Xbox.  In a complete 180 degree turn, Moore will be replaced by Don Mattrick, a former Electronic Arts President.  Mattrick is currently an external adviser to Microsoft's Entertainment and Devices division.

It was less than a week ago that we saw Moore up on stage at Microsoft's E3 press conference, talking it up about the new and great Xbox 360 games in the pipeline.




The industry's most prolific executive company hopper, Peter Moore was COO of Sega of America during the Dreamcast days, and jumped ship when the console failed to join Microsoft in 2003.  That has now ended up being less than a four year gig.  Prior to Sega, Moore held an executive position at Reebok.

The executive switch between Microsoft and EA will be effective on July 30.

"While Peter will certainly be missed, we are delighted to have one of the industry's most talented and passionate veterans on board to lead the business," said Microsoft Entertainment and Devices Division President Robbie Bach.  EA CEO John Riccitello expressed his feelings by saying, "As a partner at Microsoft and earlier, as a competitor, we’ve learned to respect his vision and leadership."

All that's left to wonder now is what Moore will do with his tattoos of Halo 2 and Grand Theft Auto IV.

That one left Psychic's scratching their heads!!

Jul 17, 2007 18:55     

Wow.. I'm sure some insider somewhere knew something. Is the guy married? If so, did he even tell her? CEO Swaps and other Executive swaps are sometimes indicative of companies exploring business opportunities. Interesting...
Rupan Sensai report abuse vote down vote up Votes: +0

Sad to see him go

Jul 17, 2007 19:26     

He's probably one of the reasons that Sega decided to give the Xbox 360 some love. Oh well. We'll see how the future plays out.
Justin report abuse vote down vote up Votes: +0

Hmmmm, anyone thinking buy out?

Jul 17, 2007 21:52     

Wasn't there a EA exec saying a week ago or so that he was bored with games? .... madden nfl being a game that doesn't change (other than stats) is a pretty boring game... which would be under ea sports.... is this ms trying to buyout ea sports... don't know if i got my point accross
chakotae report abuse vote down vote up Votes: +0

sleeping with the enemy

Jul 18, 2007 06:23     

bill paid him a surprise visit to his home only to find peter play with his wii.
punisher report abuse vote down vote up Votes: +0

Re: Sleeping with the enemy

Jul 18, 2007 14:26     

LOL, caught him playing with his Wii, priceless!
Rlo report abuse vote down vote up Votes: +0

Chakotae (oddly enough watching voyager atm): Tota...

Jul 20, 2007 16:42     

Chakotae (oddly enough watching voyager atm): Totally my first thought when I saw this, except why stop at the sporting franchise? This was just a perfect moment to get both companies prepped of what both sides will need to know about what is about to transpire. This is tooooooo odd of an exchange not to have something more to it. I would buy up as much EA stock as you can afford. If EA does go up on the block, MS won't be the only fish nibbling.

blessman report abuse vote down vote up Votes: +0