Framingham (MA) - Though search advertising is expected to retain its #1 position in the market of online ads, research firm IDC says it will slowly lose market share over the next five years.

Internet advertising saw about $16.9 billion in revenue last year, and IDC says that in 2011 that amount will grow to $31.3 billion, an increase of 13.5%.  Emerging forms of digital advertisement will eat up a lot of that growth, leaving search advertising to drop in market share from 40% in 2006 to 32% in 2011.

IDC says this could cause problems for Google, which relies on search advertising for more than 99% of its income.  The firm says online video ads are quickly becoming more appealing to advertisers, as broadband penetration increases.  Streaming video advertising catches viewers more easily, too, as most streaming players prevent users from skipping sponsored ad messages.

IDC predicts that search advertising will still continue to grow in terms of absolute dollar values, but more advanced advertising areas like video will grow more quickly.

arg video ads

Jun 14, 2007 12:32     

Video ads the reason I refuse to watch clips from certain websites. Let us skip them if we want, don't waste our time with stupid ads.
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reinventing the wheel and raking in the dough

Jun 14, 2007 13:06     

Soon computers will be used exclusively for streaming multimedia and we'll have these nifty wireless remotes to control them from far away. Hey...wait a second...haven't they already invented that?
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Googles Algorithim is on its Death Bed.

Jun 14, 2007 14:26     

Social Networked Vertical Results are the future(word of mouth combined with premium vertical channels). The founder of MyLocator.com was able to go out capture a cluster of premium strategic vertical properties that are keyphrase, toplevel and vertical. He is the pioneer of Universal Vertical Locator Cluster Technology. Today he controls a porfolio of over 1100 vertical locator properties. Creating a whole new genre of location he calls "Universal Vertical Locator Cluster Technology." Claims that what we need are Locator Engines. These early visionaires have to potential to for ever dominate this arena. I will say it for him "Search is Dead; Strategic, Social networked vertical results are Everything. Game Over. Search Solved. Daniel Rueda MyLocator.com Think Outside the Box

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Googles Agorithim on its Death Bed

Jun 14, 2007 14:28     

Social Networked Vertical Results are the future(word of mouth combined with premium vertical channels). The founder of MyLocator.com was able to go out capture a cluster of premium strategic vertical properties that are keyphrase, toplevel and vertical. He is the pioneer of Universal Vertical Locator Cluster Technology. Today he controls a porfolio of over 1100 vertical locator properties. Creating a whole new genre of location he calls "Universal Vertical Locator Cluster Technology." Claims that what we need are Locator Engines. These early visionaires have to potential to for ever dominate this arena. I will say it for him "Search is Dead; Strategic, Social networked vertical results are Everything. Game Over. Search Solved. Daniel Rueda MyLocator.com Think Outside the Box

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MyLocator propaganda...

Jun 14, 2007 15:31     

When people resort to commenting about some new revolutionary product in the "Comments" area it can only mean one of two things: 1. It's either spam, 2. Or it's propaganda. Take your pick Danny boy..
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Re:MyLocator propaganda...

Jun 14, 2007 16:24     

I agree. It's both. But per an Inquirer report, even someone publicly slamming a site generates additional traffic, and hence revenue.
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Consider it Food for thought -Education is Learned

Oct 15, 2007 10:11     

Study up and you might learn something.
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Sharing Food for Thought.

Oct 15, 2007 10:15     

Many times you can learn more from the comment section than you can from the article itself.
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