New York (NY) - INHD, the hi-def channel owned by a conglomerate of cable providers, is asking advertisers to make the jump to HD, in the first initiative of its kind.

Premium HD channels, like INHD and HDNet, offer 24-hour high definition programming, but most commercials are only available in standard definition.  According to Media Week, INHD will begin accelerating its efforts to get ads in HD.

"When you're in an HD environment and it throws to a standard-def ad, it's a flashing neon sign that says, 'What you're about to see is of lesser value than what preceded it,'" said ad sales VP for INHD Amy Carney.

INHD, which will change its name to Mojo on May 1, already airs a handful of HD commercials, including ones from Lexus and Toshiba.

HDNet has been pushing for and only airing HD creat...

Apr 23, 2007 10:49     

HDNet has been pushing for and only airing HD creative for a long time. You don't see 4:3 SD or stretched up converted ads on HDNet. HDNet's limited length commercial pods also makes for a great viewer exeprience.
robert ray report abuse vote down vote up Votes: +0

BMW makes some nice ones..

Apr 23, 2007 17:51     

Of course BMW has some nice HD commercials out there. I mean, you wouldn't expect people who purchase $40k autos to have a 27" SDTV would you?
Noya report abuse vote down vote up Votes: +0