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AMD may have lost almost one third of its market share in Q1, says iSuppli PDF Print E-mail
Business and Law
By Wolfgang Gruener   
Wednesday, April 18, 2007 00:56
El Segundo (CA) – The first quarter of this year apparently had a dramatic impact on the microprocessor industry. According to market research firm iSuppli, AMD may have lost almost one third of the market share the company held one quarter earlier.

The first quarter earnings results are likely to reveal just how brutal the current market environment in the microprocessor industry really is. While Intel said earlier today that it the company was able to keep declines in average processor selling prices to a minimum, AMD warned the financial community last week that the firm saw “lower overall average selling prices and significantly lower unit sales, especially in the resale channel” during Q1.

Prices for AMD’s desktop processors fell by an average of about 50%, according to a recent TG Daily analysis . iSuppli told us today that these price cuts were not enough to maintain market shares for AMD. Based on preliminary findings, iSuppli vice president Dale Ford estimates that AMD’s overall market share in the microprocessor industry may have declined 4.7 percentage points from 15.7% in Q4 2006 to 11.0% in Q1 2007. The analyst believes that Intel was able to regain market shares in the same time frame: “On a preliminary basis, I would estimate that Intel increased its market share in microprocessors from 75.7% in Q4 to 79.5% in Q1,” Ford told TG Daily. He described the exchange of market shares as “a big swing” and said that the market share shift was bigger than the firm initially had estimated.

AMD’s Q1 market share loss is somewhat overemphasized in the iSuppli numbers, as they are not limited to the x86 market. However, Intel appears to have come back strong and its dual dual-core microprocessors are scoring big gains, iSuppli said. Intel is also increasing shipments of its quad-core processors – a segment in which AMD cannot compete at this time. Intel expects to have more than one million quad-core processors in the market before the first AMD quad-core will reach its first customers.

Current Analysis reported last week that AMD recently lost its dominance in the U.S. desktop retail market to Intel. According to the market research firm, AMD held a 43% share in Q1, down from about 54% in Q4 2006 and 66% in Q3 2006.

Intel’s chief executive officer Paul Otellini as well as chief financial officer Andy Bryant showed some unusual confidence about Intel’s 2007 financial performance during today’s quarter conference call. The two executives do not believe that AMD’s new processor architecture will dent Intel’s profitability – Intel even raised the margin percentage estimate for the second half of this year. Responding to a related question from an analyst, Bryant said that Intel expects the microprocessor segment to continue to be a very competitive environment. However, he believes Intel to be “in a better position than last year,” as the upcoming 45 nm processors will “differentiate Intel from its competitor.”   

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