I hope Google puts all of those Double Click servers in a Googlefied server farm so that all of the web sites using that stupid double click service are relieved from loading at a snails pace.

If the economy of advertising lets Google support this decision then we're all gonna pay for it in more popups, ads and targeted ads.
At least Google has showed some restraint in the past. Let's hope it continues.

Just what we need, more intrusive online ads.

Before October 9, 2006 Google’s acquisitions were of relatively small technology firms but then came their purchase of YouTube for $1.65 Billion and now Google has acquired DoubleClick for $3.1 Billion. The new generation has purchased one of the original founders of internet advertising. Founded in 1996 Doubleclick was another high flying stock of the late 1990s who successfully managed to maneuver the bubble by mastering the business of display ads on websites. Google’s purchase of DoubleClick is a logical step for Google who has been trying to break into the display/banner ad space for some time now. DoubleClick gives Google a deep database of advertisers along with the assumption that they’ll be integrating DoubleClick’s display ads within Adsense - Google’s textual advertising service which allows websites to “syndicate” ads. Now with DoubleClick webmasters have another revenue stream within Adsense without having to use outside services such as Commission Junction. In just 6 months Google has spent $4.96 Billion dollars on two leading internet players.

Download the entire Internet Acquisitions report at
http://www.tokibiz.net/TWO.pdf

Google announced their bid as the highest, but the deal hasn't even passed a single law in the United States. Still pending is the fact that Google would now own 80% of the online advertising, does that not fall into an anti-trust lawsuit? Where is Adobe and Oracle now? Probably with Neelie Kroes on her yacht celebrating the downfall of Microsoft so their Goog stock can grow.