Apple App Store downloads pass two million mark

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Apple has announced that more than two billion apps have been downloaded from its App Store, which it modestly describes as the largest applications store in the world.

There are now more than 85,000 apps available for iPhone and iPod touch customers worldwide and over 125,000 developers have signed up for Apple's iPhone Developer Program, says the company.

"The rate of App Store downloads continues to accelerate with users downloading a staggering two billion apps in just over a year, including more than half a billion apps this quarter alone," says Apple CEO Steve Jobs. "The App Store has reinvented what you can do with a mobile handheld device, and our users are clearly loving it."

In related news, the iPhone was today voted the coolest consumer brand by UK market intelligence outfit CoolBrands, knocking Aston Martin off the top spot for the first time. Apple also scored in third place for the Apple name itself and in the #4 spot with the iPod.

Maybe if Aston had kept quiet about the Cygnet, it would still be the coolest brand

When a consumer toy knocks an achingly-beautiful car from the top of the coolest things list, can the end of days be far away?

That Cool List in full:
1 – iPhone
2 – Aston Martin
3 – Apple
4 – iPod
5 – Nintendo
6 – YouTube
7 – BlackBerry
8 – Google
9 – Bang & Olufsen
10 – Playstation