Tokyo (Japan) - Sony has announced that it is working on an ultra-thin TV using organic light-emitting diode (OLED) technology.
The electronics giant says the new TV, with the tentative model number XEL-1, is the first in the world to run with an OLED display. The technology is not cheap, though. Sony said it expects to price the 11-inch model at 200,000 yen ($1,740). And even at that, Sony would be taking a loss on each unit sold, according to the Associated Press.
In addition to being energy efficient, OLED panels are attractive because they are extremely thin and can offer crisp images with constant frame rates.
"I don't think OLED TVs will replace LCD TVs overnight, but I do believe this is a type of technology with very high potential, something that will come after LCD TVs," said Sony Deputy President Katsumi Ihara at a news conference, reports the AP.