Ford prices Microsoft-developed "Sync" at $395

Posted by Wolfgang Gruener

Ford today said that the "Sync" in-car communication and entertainment system the company developed in cooperation with Microsoft, will become available this fall on selected Ford and Lincoln models and will be available on "nearly all" Ford, Mercury and Lincoln models within two years.

Sync, which essentially is a basic on-board-computer with specific and upgradeable software, will allow consumers to control MPR3 players such as iPods and Zunes through steering-wheel-mounted audio controls and bring Bluetooth functionality for cellphones to Ford's cars. According to a press release distributed today, Sync will be a standard feature on higher-end models of each series, such as Ford "SES" lines. On models where Sync is optional, it will be priced at $395.

The launch will begin this fall, initially with the Ford Focus compact sedan as well as the Ford Edge and Lincoln MKX crossovers. By the end of the year, Ford promises the technology for additional models, including the Ford Taurus (previously Ford Five Hundred) /Mercury Sable (previously Mercury Montego), Ford Fusion/Mercury Milan/Lincoln MKZ, Ford Explorer/Mercury Mountaineer/Ford Explorer Sport Trac as well as the Ford Taurus X (previously Ford Freestyle).  

Read also: CES 2007: Microsoft and Ford promise to sync your life