Singapore (Singapore) - Creative has announced the Zen Stone, a one gigabyte MP3 player that many have already begun comparing to the same-capacity iPod Shuffle.
With a retail price of around $40, the Stone is half the cost of the Shuffle, though it's not nearly as small. The Stone has a rainbow of color options, including black, white, red, pink, blue, and green.
Creative says the Stone will have a successful run as a secondary MP3 player for users who already have a bulkier, more feature-packed device. Other Creative players typically sell for $100 - $200.
The player is set to hit stores on May 14, with a portable sound system attachment to accompany it in July.