After several quarters of modest growth, 1080p LCD TV segment sales lit the category on fire in the US market in the third quarter 2007, and overall LCD TV unit sales in the 40" and above segments grew 113% from the previous quarter, according to Quixel Research. Tamaryn Pratt, Quixel Research's principal, stated that the LCD TV category has already outsold PDP at 42-inch and is now upping the stakes with 1080p resolution models.

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