Apple may have just released iOS 7 for the iPhone, iPad and iPod Touch, but it doesn't seem as if Cupertino is stopping there.
According to a number of reports, Apple is set to release a software update for its set-top box, which will then be followed by a new TV product.
As you may recall, Apple last updated its set top streamer in March 2012, when it added 1080p playback, a new UI and optimized integration with iCloud.
"I guess those excited about a software refresh in a week are gonna be 'really' excited when new Apple TV hardware is unveiled next month," MC Siegler tweeted.
As AppleInsider notes, some industry watchers were expecting Apple to announce new Apple TV software at Tuesday's iPhone event. Specifically, Piper Jaffray's Gene Munster believes Cupertino is working on a full-fledged television.
Rumors of an Apple branded television set first circulating when Steve Jobs said he had "cracked" the secrets of building such a next-gen device.