Barnes & Noble has debuted a color, 7-inch e-reader powered by Google’s Android OS. Dubbed NOOKcolor, the latest iteration of the popular device is priced at a very reasonable $250.
The full-color, touch e-reader is expected to open up a "whole new world" of digital content, including bestsellers, magazines, enhanced cookbooks and interactive children’s picture books.
"With NOOKcolor, we’ve combined the functionality and convenience of a 7-inch portable wireless tablet with the reader-centricity of a dedicated eReader, and employed a breakthrough color screen technology," explained B&N CEO William Lynch.
"NOOKcolor enables Web browsing over Wi-Fi, music, games and much more, but reading anything and everything in brilliant color is the killer app and squarely the product’s focus."
Indeed, the NookColor features a full Internet browser, audio streaming, MP3/AAC playback, an integrated 3.5mm headphone jack and speakers.
Additional specs include:
- 8GB of storage - 6,000 NOOKbooks, 1,000 books, 25 full-color magazines, 10 newspapers, 50 kids’ books, 500 songs and 150 photos.
- Expandable memory using a microSD card.
- Syncs last page read, highlights, notes and bookmarks.
- Portrait or landscape modes.
- Customization - Choose what titles will appear on your home page and Daily Shelf, organize and view your library, find the right text type, size and color theme.
- Continuous reading experience - Read NOOKbooks seamlessly across NOOKcolor, NOOK 3G and Wi-Fi devices, including the iPhone and iPad.
- Transfer and view personal PDF and ePub files, as well as JPG, PNG, GIF and BMP files.
- View Microsoft Office files, including Word, Excel and PowerPoint.
- Measurements and weight - 8.1 inches (height) by 5 inches (width) by 0.48 inches (depth) and 15.8 ounces.