Barnes & Noble has debuted a color, 7-inch e-reader powered by Google’s Android OS. Dubbed NOOKcolor, the latest iteration of the popular device is priced at a very reasonable $250.
The full-color, touch e-reader is expected to open up a "whole new world" of digital content, including bestsellers, magazines, enhanced cookbooks and interactive children’s picture books.
"With NOOKcolor, we’ve combined the functionality and convenience of a 7-inch portable wireless tablet with the reader-centricity of a dedicated eReader, and employed a breakthrough color screen technology," explained B&N CEO William Lynch.
"NOOKcolor enables Web browsing over Wi-Fi, music, games and much more, but reading anything and everything in brilliant color is the killer app and squarely the product’s focus."
Indeed, the NookColor features a full Internet browser, audio streaming, MP3/AAC playback, an integrated 3.5mm headphone jack and speakers.
Additional specs include: