Chicago (IL) - Planar is introducing its first 3-chip DLP projector built for the custom home theater market (which should tell you that this means ‘pricey’). It is called the Viper and it will sell for $15,495 MSRP.

The Planar Viper is designed for larger screen sizes, meaning more than 110 inches. It integrates TI chip technology, combined with the projector's native 1280 x 720 pixel resolution and offers a 10,000:1 contrast ratio at 2000 lumens. It also includes 10-bit independent dual image and motion adaptive processing and 1080i interlacing, among other technical features.

While you may complain that its steep price does not include 1080p capability, the Viper is a rather interesting looking projector, with its rounded edges and high-gloss piano black finish. It also offers installation flexibility, according to Planar.

It is available now, provided you have the $$$ for it.