Sony's new Google TV device hits pre-orders for $199

Posted by Raven Lovecraft

Sony is looking to get back into the Google TV market.

You may recall that the last time it went all out with support for Google's television-based operating system, it sort of crashed and burned.

Sony's line of Google TV-powered "Internet TV" models were so much more expensive than other Internet-connected TVs that they captured monumentally low sales levels.

On top of the increased price, Google TV was a nascent, under-utilized platform. In fact, to any sensible person, buying an Internet-connected TV from pretty much any other manufacturer made more sense because they were cheaper and offered more content.

Now, though, Google TV has matured a bit, and Sony is willing to give it a second chance. This time, though, it's playing it safe and going for a high-margin, low-cost set-top box device.

The Sony NSZ-GS7 has just gone up for pre-order at J&R Electronics stores, with a price of $199.

The box will allow users to gain access to TV-based Web browsing, apps like Netflix and Youtube (but not yet Hulu Plus), and a bunch of Android apps designed specifically for the TV interface.

The other interesting part is the remote control that comes with the new box - it has an accelerometer, a touch pad, and a microphone, which is interesting since many of the Google TV apps don't support things like voice control or motion-based controls.

So Sony had to make those things come to life, by allowing for speech-based searches and accelerometer controls for navigation through menus and other content. There's no launch date for the US yet, but it should be coming out soon.