HP will be making a monthly magazine for customers who buy its upcoming Touchpad tablet.
The digital publication, Pivot, will feature all the latest apps and content for the device, all tailored around what makes the Touchpad different and unique from the increasing number of tablets in the market.
But what's even more interesting is that the version of Pivot you get will be different than the one your friend gets. It's completely customized based on individual user taste - everything from their defined interests and lifestyle to the region associated with the user account is taken into effect.
"Pivot will include visually driven editorial pieces, columns from notable guest writers sharing their perspectives on digital culture, feature stories focused on applications around specific topics, and in-depth reviews," HP explained in a statement.
The Touchpad will be powered by WebOS, the operating system introduced in January 2009, which was acquired and updated by HP when it bought Palm.
That means it's a brand new mobile OS to compete with Android and iOS. It is a daunting task for sure, but HP has the connections to gain support for the platform.
"We love the TouchPad and the webOS platform for game development," said Fearless Studios CTO Cedrick Collomb in an HP press release.
The Touchpad is slated for release on July 1.