20% of TV sales to be 3D in 3 years: report

Posted by Mike Luttrell

Adoption of stereoscopic 3D TV sets is expected to climb at an admirable clip, with one-fifth of all TV sales to be equipped with the new technology according to a new analyst report.

In-Stat has posted the results of a study that suggests that by 2013, 20% of new American TV purchases will support the new stereoscopic 3D standard. That's enough to make it a significant part of the market.
"3DTV promises to be the next significant innovation wave for living room entertainment," said In-Stat, which expects the growth to be exponential, meaning sales will be slow in 2010 and 2011 but grow at a rapid clip thereafter.

Most analyst reports find that consumers are by and large intrigued by the new 3D standard, but a good chunk of Americans have recently purchased an HDTV and find no value in upgrading to 3D in such a short span of time.

Another consensus point is that 3D adoption is growing quicker that content availability. Many people are buying 3D TV sets only to realize that there is strikingly little 3D content available.

Regardless, a 20% market share by 2013 is one of the most optimistic estimates yet, and it could bring a fire under the movie studios and game developers to create worthwhile content sooner rather than later.