Bartz may announce major Yahoo reorganization this week

Posted on February 23, 2009 - 11:41 by Rick C. Hodgin

Chicago (IL) - Yahoo's new CEO, Carol Bartz, is reportedly finalizing the last-minute details of what The Wall Street Journal describes as a "blueprint for the organization". Significant details of Yahoo's restructuring efforts are being kept even from high-level management, who reportedly "knew few details about it,"  suggesting a top-down management restructure.





It is believed Bartz will announce plans undoing major portions of prior reorganization attempts by Yahoo's former CEO, Jerry Yang. Bartz has been characterized in a BBC article as a "sustaining manager," and "the safe pick [for CEO]," which many believe Yahoo needs right now to just winter the economic downturn. Many also believe real innovation and company turn-around plans will likely not come before the end of this year.



Rob Enderle, a regular TG Daily contributor and principal analyst for The Enderle Group, has questioned Bartz's ability to lead Yahoo, stating "She is known as a 'sustaining manager' and what Yahoo needs is a 'turnaround manager'."

She is expected to reveal her plans later this week, or early next week.



See The Wall Street Journal (subscription required).




Advertisement