Best Buy sides with Blu-ray

Posted by Wolfgang Gruener

Minneapolis (MN) – Best Buy isn’t quite ready to ditch HD DVD entirely, but the company said that it will begin to “prominently” showcase Blu-ray products and recommend the format to its customers. Earlier today, Netflix said that it will be phasing out its HD DVD content offering.

The HD DVD camp got a substantial second blow today as Best Buy is choosing to put its weight on Blu-ray in the HD format war.  “Beginning in early March, the leading consumer electronics retailer will prominently showcase Blu-ray hardware and software products in its Best Buy retail and online channels in the United States,” the company said.

Brian Dunn, Best Buy’s president and chief operating officer, said that Best Buy will “recommend” as the “preferred format” to its customers. Our decision to shine a spotlight on Blu-ray Disc players and other Blu-ray products is a strong signal to our customers that we believe Blu-ray is the right format choice for them,” he said.

Dunn indicated that Blu-ray is at a point where it has the best chance to become a widely-accepted single format. “Because we believe that Blu-ray is fast emerging as that single format, we have decided to focus on Blu-ray products.” HD DVD products will remain available throughout the retailer’s 1300 stores for now for “customers who desire to purchase these products.”

Earlier today, Netflix said that it will not acquire any new HD DVDs and stock Blu-ray discs exclusively.

At this time it looks like HD DVD will need a small miracle to win the HD format war.