Google expands lead in search engine market, again

Posted by Mark Raby

Reston (VA) - Internet ranking company Comscore Networks today released its monthly rankings of search engines for October. There was little change over last month, though the biggest percentage point increase went to Google.

According to the results, Google cashed in on 45.4% of the search engine market share for the month, with its closest competitor, Yahoo, took only 28.2%. Both were up from last month, with Google taking in 0.3% more share than September, and continuing to climb from its 44.1% share in August. Yahoo gained an extra 0.1% month-to-month. Rounding out the usual top three, Microsoft's set of search sites ranked in with 11.7% market share, a 0.2% decrease over last month.

Ask.com went unchanged month-to-month, with 5.8% share, and the network of search engines from Time Warner took in 5.4%, a 0.2% fall from September.

Additional statistics showed that more than 6.8 billion searches were logged during October, which is a 3% jump from last month, and a 33% increase over last year.

In unrelated news, Google's share price today topped $500 for the first time, handing the company a market capitalization of more than $154 billion.