Second Hand Smoke: Asus/Gigabyte Merger Squeezes Enthusiasm

  • It sounds like a joint-venture, but in the highly incestuous world of Taiwanese business affairs it is more of a merger. Asus is going to supply mobos and graphics cards under the Gigabyte brand, and will more than likely spin-off its own branded products in this category, as well.

    The joint venture represents a bulked up fighting force to take on the other two Tier 1 mobo makers, MSI and ECS, as well as the 800 pound gorilla in the room, Foxconn.

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