Sandisk using aggressive pricing to move the memory card market to higher capacities

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The aggressive pricing strategy that SanDisk has adopted in its NAND flash memory cards since the first quarter of this year has helped push the industry to migrate to production of high-density devices, according to sources at Taiwan memory card makers. The low pricing tactic has helped expand the overall market size as consumers have been attracted to high-capacity models offered at affordable prices, the sources noted.

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