GlobeandMail.com is running a story that it may have cost Sony $400 million to convince Warner that Blu-ray is the better HD format. The website says analysts are throwing around this number, but no one knows how big of a push it really was.
Marketing experts quoted by the site suggest that Sony was determined not to suffer another Betamax disaster. "Sony was much smarter," said Xavier Drèze, a marketing professor at the University of Pennsylvania's Wharton business school. "They understood this time they couldn't do it alone. They understood that they needed strategic partnerships with industry players."
Marketing experts quoted by the site suggest that Sony was determined not to suffer another Betamax disaster. "Sony was much smarter," said Xavier Drèze, a marketing professor at the University of Pennsylvania's Wharton business school. "They understood this time they couldn't do it alone. They understood that they needed strategic partnerships with industry players."