5 routes to a great profile on LinkedIn

Posted by Emory Kale
LinkedIn definitely is where you go to show your professional self off to potential employees and former colleagues. Here's 5 ways you can create success for yourself on LinkedIn. Because success on LinkedIn is success in life. 
 
LinkedIn's numbers don't lie. Only Monster.com, a pure recruitment engine, can still outdo it in recruitment services online (and they are growing negatively which is just like shrinking). Frankly, it looks like LinkedIn is going to be the de facto route to recruitment for certain professions. Your profile is your resume. You are your profile. Yadda, yadda, yadda. 
 
While the rest of the online recruiting solutions lose business, LinkedIn is killing them with its growth rates:
 
Recruitment revenue full year 2012 compared with 2011 Monster.com Careerbuilder, Dice, LinkedIn
 
In tech recruitment only, you have to think that LinkedIn is going to own more than 50% of the market, easy, in a very short space time.
 
Revenue for select recruitment sites first quarter of 2013
 
So, you need to be on your toes when it comes to setting up your LinkedIn profile. 
 
You can always hire someone to write your profile for you:
 

 
Or, you can trust our advice and just do the following simple things:
 
1. If you are in any meeting and someone mentions something that you have never done before, make sure to ask a question or two, nod your head, and put it on your LinkedIn profile as a new skill. 
 
2. The more skills you have the more likely it is that someone will endorse something in hopes of a reciprocal endorsement. Try to give them plenty of leeway; no one wants to endorse you for what you actually do, but they will be happy to endorse you for something that gives them plausible deniability in a court of law.
 
3. Try not to think too much about how you may be in the running to be CEO of Microsoft based on the number of anonymous searches of your profile. 
 
4. If you are a developer and you have not received at least one contact from a recruiter in a 24 hour period, check your Internet connection. Make sure it is working. If it is then, report a security breach to LinkedIn because, someone has hacked your account and stolen all your opportunities to work at a company that has a popcorn machine on every floor.
 
5. If your Internet connection is okay. Check the news and make sure that the world has not ended. If it has not ended, watch a TED Talk or a YouTube video on data mining and put down data mining, data visualization, predictive modeling, and cluster analysis in your skill set.
 
As the great Dr. Seuss once said:
 
You have brains in your head.
You have feet in your shoes.
You can steer yourself any direction you choose.
You're on your own. And you know what you know.
And YOU are the one who'll decide where to go...