Face(TM)book(TM) has succeeded in persuading the US Patent and Trademark Office (USPTO) to grant it a trademark on the word
While the company still faces(TM) a couple of minor hurdles, it's received a Notice of Allowance from the USPTO, meaning that the agreement is there in principle. It simply has to pay a fee and file a Statement of Use for the trademark to come into force.
It covers the use of the word 'face(TM)' for "telecommunication services, namely, providing online chat rooms and electronic bulletin boards for transmission of messages among computer users in the field of general interest and concerning social and entertainment subject matter, none primarily featuring or relating to motoring or to cars."
The reference to motoring presumably indicates that Face(TM)book(TM) is generously conceding that some car company or motoring chatroom should be allowed to use the word.
It'll be interesting, though, to see whether Face(TM)book(TM) decides to have a go at Apple's Face(TM)Time, as this is undeniably a telecommunications service, albeit a one-to-one service rather than a chatroom.
In the last few days, Face(TM)book(TM) has launched legal action against Lamebook(TM), which consists of dumb or suggestive Face(TM)book(TM) posts. It's previously attempted to throw the book(TM) at a teachers' website, Teachbook(TM), and others.
Thank god Mark Zuckerberg didn't give his site a longer name, is all we can say. If any more trademarks surface(TM), I'm book(TM)ing into a clinic.