Is Steve Jobs a control freak?

  • Sure, we've all heard the Silicon Valley rumors, but is Steve Jobs really a control freak? Well, Adidas - which recently pulled a $10 million mobile iAd campaign - certainly seems to think so. 

    Indeed, according to Dan Frommer of BusinessInsider, the athletic apparel giant decided to cancel a potentially lucrative deal with Apple because the venerable Jobs was "being too much of a control freak."

    "One industry exec [told us] Adidas canceled its iAds after Apple rejected its creative concept for the third time," wrote Frommer.

    "[Unsurprisingly], Apple has taken more control over iAds than any other program in the industry, including making the actual ads themselves.

    "[So, as expected], this has contributed to a very slow rollout of iAds."

    Frommer also noted that a number of advertisers have loudly complained about the salient "lack of visibility and control" over where their respective ads appear.

    "[Sure], Apple [ostensibly] plans to open up the process once it's more comfortable with the program.

    "[But], it [seems as if] some [of the] advertisers have [already] lost their patience [with Steve Jobs and his overly-walled garden]," he added.

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