They don't hang about these lawyers, not when there's money in the offing, and a California law firm is already looking for distraught iPhone 4 buyers.
Within days of the first complaints of poor reception, Sacramento-based Kershaw Cutter & Ratinoff is calling for people to join a potential class action lawsuit.
KCR is probably best known for its suit against Facebook and Zynga over alleged illegitimate charges on Facebook and Zynga. Otherwise, they've tended to specialise in medical malpractice cases.
"KCR is currently investigating potential problems with the release of iPhone 4," reads its ad. "If you recently purchased the new iPhone and have experienced poor reception quality, dropped calls and weak signals, we would like to hear from you."
While Steve Jobs' initial response to the vanishing signal was to tell users to go buy a case or hold the phone differently, the company has indicated that it's looking for some sort of solution. In the meantime, there may be money to be had.
So how bad was it for you? Maybe your girlfriend dumped you when she couldn't get hold of you (emotional distress). Maybe you failed to make a crucial call and lost your job (financial loss). Maybe you smashed the thing in frustration and cut yourself on the pieces (personal injury).
Because Apple's paid up in similar cases before. It bunged iPod Nano users $22.5 million in January last year when the gadget proved susceptible to scratches.