Cupertino (CA) – We are the first to admit that we aren’t advertising experts, but Apple’s latest ads seem to, in our opinion, highlight the company’s marketing horsepower and teach a lesson how to deliver a certain message very effectively in very little time. Microsoft can’t be happy about this one and may even wonder why it decided to spend $300 million for an image campaign.
Two new Mac vs. PC ads posted yesterday shifted Apple’s focus on specific Vista software issues to Microsoft's advertising campaign, describing it as money spent in the wrong place. Subjectively, these ads could be much more damaging to Vista’s reputation than the ads we have seen so far and a new ad released earlier today amplifies Apple’s campaign with simple yet effective messages.
The ongoing strategy is to ridicule Microsoft’s decisions and question the company’s interest in what the consumer wants. In its core it is an entirely negative campaign without resorting to negative words, but delivering an entertaining and negative message about Vista. In addition to the “V Word” and “Bean Counter” commercials that took aim at the reasoning behind Microsoft’s Windows campaign, there is a new “Bake Sale” ad that suggests that Microsoft has wrong priorities and no money left to “fix Vista”.
The setting of the ad shows the PC character sitting before a table full of cookies with a “BAKE SALE” sign on the table's front. "I'm trying to raise money to finally fix Vista," he tells tells Mac character who is confused why PC is doing it by himself. "Well, the marketing guys decided to run big expensive ad campaign rather than use that money to fix Vista," PC explains.
Mac offers to take a piece of cake and PC convinces him to take a bite. When Mac asks how much it will cost, PC character says "10 million dollars," adding that Mac now has to pay because he has taken a bite. The ending unambiguously hints at the sum Microsoft allegedly paid to Jerry Seinfeld to appear in Microsoft's two ice-breaker ads called "Shoe Circus" and "Life Without Walls" that left many wondering what the true message and purpose of these ads really was.
We at TG Daily generally have a mixed opinion about the Mac vs. PC ads but we feel that Apple’s reaction is brilliant and a perhaps a challenge to Microsoft to step up its game. You can’t help but wonder how Microsoft’s ad people feel about these Mac ads. But even people who generally do not like the ad may have to admit that Apple’s answer is about as good as it gets.
Two new Mac vs. PC ads posted yesterday shifted Apple’s focus on specific Vista software issues to Microsoft's advertising campaign, describing it as money spent in the wrong place. Subjectively, these ads could be much more damaging to Vista’s reputation than the ads we have seen so far and a new ad released earlier today amplifies Apple’s campaign with simple yet effective messages.
The ongoing strategy is to ridicule Microsoft’s decisions and question the company’s interest in what the consumer wants. In its core it is an entirely negative campaign without resorting to negative words, but delivering an entertaining and negative message about Vista. In addition to the “V Word” and “Bean Counter” commercials that took aim at the reasoning behind Microsoft’s Windows campaign, there is a new “Bake Sale” ad that suggests that Microsoft has wrong priorities and no money left to “fix Vista”.
The setting of the ad shows the PC character sitting before a table full of cookies with a “BAKE SALE” sign on the table's front. "I'm trying to raise money to finally fix Vista," he tells tells Mac character who is confused why PC is doing it by himself. "Well, the marketing guys decided to run big expensive ad campaign rather than use that money to fix Vista," PC explains.
Mac offers to take a piece of cake and PC convinces him to take a bite. When Mac asks how much it will cost, PC character says "10 million dollars," adding that Mac now has to pay because he has taken a bite. The ending unambiguously hints at the sum Microsoft allegedly paid to Jerry Seinfeld to appear in Microsoft's two ice-breaker ads called "Shoe Circus" and "Life Without Walls" that left many wondering what the true message and purpose of these ads really was.
We at TG Daily generally have a mixed opinion about the Mac vs. PC ads but we feel that Apple’s reaction is brilliant and a perhaps a challenge to Microsoft to step up its game. You can’t help but wonder how Microsoft’s ad people feel about these Mac ads. But even people who generally do not like the ad may have to admit that Apple’s answer is about as good as it gets.