Chicago (IL) – Radiohead denied a report published earlier this week, claiming that only two out of five downloaders of the band’s latest album paid for the music.
In a response to the Comscore report released last week, Radiohead said in a statement that the published data was "wholly inaccurate" and that it "in no way reflected definitive market intelligence or, indeed, the true success of the project."
Comscore claimed that nearly 1.2 million people visited Radiohead’s website during the first 29 days of October. The market research firm believes that a “substantial number” of these visitors ended up downloading Radiohead’s latest album, with only 38% of downloaders actually paying for it. Comscore estimated that Radiohead made on average $2.26 for every downloaded album.
Comscore noted in its press release that it cannot specify how many albums were actually downloaded, but analyst Andrew Lipsman said that he is “confident” about the data and that there is only “a minimal margin of error” in Comscore’s findings.
On the other hand, the Radiohead statement said that "as the album could only be downloaded from the band's Web site, it is impossible for outside organizations to have accurate figures on sales." A spokesperson for the band told BBC News that the group does not intend to publish figures on download sales at this time.
In a response to the Comscore report released last week, Radiohead said in a statement that the published data was "wholly inaccurate" and that it "in no way reflected definitive market intelligence or, indeed, the true success of the project."
Comscore claimed that nearly 1.2 million people visited Radiohead’s website during the first 29 days of October. The market research firm believes that a “substantial number” of these visitors ended up downloading Radiohead’s latest album, with only 38% of downloaders actually paying for it. Comscore estimated that Radiohead made on average $2.26 for every downloaded album.
Comscore noted in its press release that it cannot specify how many albums were actually downloaded, but analyst Andrew Lipsman said that he is “confident” about the data and that there is only “a minimal margin of error” in Comscore’s findings.
On the other hand, the Radiohead statement said that "as the album could only be downloaded from the band's Web site, it is impossible for outside organizations to have accurate figures on sales." A spokesperson for the band told BBC News that the group does not intend to publish figures on download sales at this time.