Innovative technology brings Rob Thomas campaign to life

Rob Thomas, an independent candidate for Auckland Council in New Zealand, is engaging with voters through an innovative virtual campaign.People can now use their smartphones to view an animated version of Rob’s campaign material using an app called Layar, allowing a static image of Thomas to come to ...

ARmedia Augmented Reality Player for Android

The ARmedia Player for Android allows users to visualize contents created by means of the ARmedia Augmented Reality Plugins directly on Android devices.An Internet savvy and a founder of Augmented Reality Blog - RealaReal. I would love to share Augmented Reality resources with our readers.I am a founder ...

Angela Merkel launches augmented reality app as part of election campaign

An augmented reality app that appears to make outdoor billboard posters speak directly to voters has been launched by Angela Merkel’s campaign team.The state-of-the-art app recognises the German Chancellor through a camera when pointed at large campaign posters of her face. A video then plays with Merkel appearing ...

Augmented Reality Passport Keeps Traveling Children Entertained

Keeping kids under control while on the move can be difficult, especially if it involves a long-distance flight. Thankfully, a new smartphone app created by Blippar is facing that challenge head on using AR technology.The app is triggered by a British passport, which launches a simplified flight simulator ...

Audi teaches drivers maintenance tips with augmented reality app

German automaker Audi has teamed up with Metaio to create an augmented reality mobile application that can recognize and expound upon over 300 elements of the A3 model to allow for a deeper and accessible understanding of the vehicle.The A3 eKurzinfo app identifies facets of the A3 vehicle ...

Automakers turn to augmented reality to combat falling showroom visits

As people turn to the Internet to make purchase decisions rather than visit a showroom, how can car manufacturers sell their vehicles effectively?A survey conducted in August by Autotrader.com found that millennials — the next generation of buyers — are more likely than Baby Boomers to rely on ...

Doctors use augmented reality to perform surgery

Surgeons from the Asklepios Hospital on Hamburg-Barmbek, Germany, have successfully performance liver surgery with the help of an iPad and an augmented reality application. While this may not register as a major medical breakthrough, it does show that augmented reality technology has serious applications.

IKEA aims to eliminate buyer's remorse with nifty augmented reality app

To complement its 2014 catalog, Swedish flat-pack champion IKEA unveils an augmented reality app that enables shoppers to outfit their homes with digital imagery of furniture for a 'perfect fit.' 

McDonald’s Happy Table is an NFC-powered virtual playground for kids (and adults) in Asia

Many might recall lunchtimes of their youth spent flailing around in a McDonald’s playpit, submerged neck deep in colored plastic balls that were most certainly sanitized with regularity.As kids of that era now are grown up with young ones of their own, McDonalds has revamped the playground concept ...

Google's 'Pay Per Gaze' and the Future of Connected Advertising

Google may currently have no plans to insert advertising into its nascent Glass product, but the patent the company was recently granted for “pay-per-gaze” technology hints at an ad platform that elevates pay-per-engagement to a whole new level.While Google has played down the notion of rolling out anything ...