Airline creates virtual reality guide to ski resorts

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Monarch Mountain, a 360-degree virtual reality guide to ski resorts served by the airline, Monarch Airlines, has been created in a direct marketing campaign by marketing agency WDMP. Visitors will find themselves transported to a virtual ski slope, with high quality graphics and a 360-degree ‘Photosphere’ view complete with realistic falling snow and sound.WDMP has created the campaign using technology which claims to make it accessible with one click from any tablet, smartphone, laptop or PC. This removes the traditional barriers to augmented reality and opens up the potential audience as a result. Navigation around the mountain is possible by moving and tilting

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