Mobile gaming a $28.9 billion market by 2016



Mobile game revenue will grow by 38 per cent over the next two years as games developers change focus in order to tap into a market that is set to be worth some $28.9 billion.

The figures are part of a Juniper Research report entitled “Mobile & Handheld Games: Discover, Monetise, Advertise 2014-2019” that stated developers are zeroing in on increasing user lifetime value.

“Under the new strategy, which brings mobile analytics to the fore, developers are increasing lifetime value through analysing, [re]engaging and monetising users, allowing for higher overall returns on investment,” read a release accompanying the report.

Tablet users are set to spend more on in-game purchases and generate more revenue per device than smartphone owners due to the enhanced performance and graphical capabilities the larger devices have. This means that consumers using traditional portable gaming devices are being persuaded to move over to tablets at a faster rate than before.

This being the case there will still be a “niche gaming audience” that, according to Juniper, will continue to buy gaming devices and services like PlayStation Now to help let the niche experience gaming across mobile devices.

There were various other findings published in the paper that include the fact that rising disposable income levels combined with high smartphone adoption will result in increased in-game purchasing levels in Latin America, Eastern Europe and Southeast Asia.

Over the two-year forecast period the report found that interactive entertainment will continue to place an emphasis on convenience, accessibility and online streaming. Plus it’s predicted that with app stores remaining the primary content discovery location, storefront optimisation will continue to play a key role in advertising apps.

With this in mind Google and Apple are already reportedly offering top-level game makers the chance to be prominently featured on the respective app stores as long as they hand over exclusivity rights for a certain period.




More

Microsoft Moves To Replace TV With Hololens: From The Super Bowl To Quidditch

If you didn’t turn in early to the Super Bowl you likely missed one of the most fascinating ads . This ad was a showcase of how Microsoft’s Hololens , which is in developer preview, could be used to transform TV watching. Unlike Google Glass which shines an image into your eye and provides a semi-transparent overlay Hololens is designed to fully alter what you see and hear so that you could put yourself in the position of quarterback, receiver, line, center, referee, or in the best seats in the stadium which could dynamically change based on the action. In fact the only thing you’ll miss is...

Able2Extract, a PDF wizard everyone needs

I am sure most of us have encountered the situation where you receive a PDF, but there is a typo, a wrong reference, something is missing or the data is wrong. And if you have ever tried to edit a PDF, you know what a pain it can be.

AMD And The Forgotten Benefits Of The Desktop PC

One of the interesting things I’ve been observing with regard to the near forced march to mobile devices is the increased need for a desktop computer where you can just sit and get work done. With all of the background sync capability in the various platforms provided by Amazon, Apple, Microsoft and others the old annoying problems of keeping you files in sync across multiple devices is pretty much over. You can pretty easily start creation on one device today and finish it on another. Gaming, although clearly increasingly focused on mobile devices, still favors desktop computers for the most...