12 days



Apple sent out press invites to their upcoming September 9th event…but that’s about it.

The PR people at Apple deserve a bonus, although they haven’t really done anything to deserve it. Apple has said virtually nothing, nada, zip about what they will or won’t, may or may not unveil at the media event.

About all we know is the time, date and the place (the Flint Center for the Performing Arts in Cupertino, California, at 10 a.m. PT, in case you’re interested).

Unlike past events there has been almost nothing substantial leaked about any upcoming devices. Usually there is some photo or some bit of information about contracts for new tablet or iPhone screens. This year, however, Apple has managed to keep the leaks from slipping out.

But that hasn’t stopped dozens of websites from coming up with stories about new iPhones, iPads and the tantalizing yet highly elusive iWatch. They’ve gone so far as publish pictures of drawings of generic wearable devices that Apple filed patents for years ago.

But nobody knows anything for sure. Apple could announce something that people haven't thought about like another TV system or a game console or VR headset. But the odds are that they will simply announce a few new iPhones that will be pretty much like the last bunch of iPhones, a few new iPads that are pretty much like the last bunch only bigger or smaller or they might sport a new detachable keyboard, and maybe they’ll announce a wearable device.

So the PR folks at Apple have been sitting back watching the press do their jobs for them. A record amount of publicity and they didn’t have to lift a finger.

And just in case you’re interested, apparently my invite was misplaced in the ether somewhere.



Guy Wright

Guy Wright has been covering the technology space since the days when computers had cranks and networks were steam powered. He has been a writer and editor for more years then he cares to admit.


More

Taping Your Webcam Is Not Enough To Keep The Spies Out

Don’t be paranoid about your safety, act smart and take precautions.

Review: LeEco Le 2, Upping The Ante

Despite its lacklustre free content, the Le 2 is a compelling option to buy at its price.

Top 5 Mobile Games for 2016

Mobile games are very much taking over every aspect of human life with people playing them at home, on the streets, in queues, in shops, at football matches, in the cinema, and even in the toilet. So many games are now being made available to play on mobile devices but which ones are the ones to watch out for in 2016? Crashlands Survival games seem to be a massive hit with players at the moment. This could perhaps be due to the success of television shows and movies such as The Walking Dead and The Martian but it is a genre that taps into the human instinct. A desire to survive in extreme...